Post 27: Poster Development

Here are some initial sketches, showing the development of my poster. 

Below is my first attempt at my film poster. The initial Idea was to have the main character Josh as the main focus of the poster, seeing as he is the most important character in the piece. I have put the title at the bottom of the piece as it meant I was able to make the font white. I have used the same style font as the rest of my group and on my magazine spread, to connect our individual pieces together and give our designs a more professional effect.

The Three Posters below are all similar but I have added in different photos from different elements of the short film. Experimenting with different characters in the posters and seeing what looks effective and what doesn't. I went around asking people of my target audience which poster they preferred, to see which of the three posters they found the most professional and effective. 

Overall 6 out of 10 people appreciated poster one with the two police officers standing in the background, behind the character Josh, as it added an intense, dramatic feeling and made people want to go see the film as wanted to know why those specific characters are in the piece. 3/10 chose poster three and 1/10 chose poster two with the teacher in the background. I feel that poster three was most popular as it made people question why is there two police officers, whereas in poster two the image isn't very clear and cannot really tell whats going on which is effective in its own way as doesn't give to much away, but isn't effective as is hard to understand and connect with the story. 

Here is a pie chart of the results I received from my target audience: